The Torontoland Snowmen

December 14, 2011

We’ve been pretty lucky thus far in Toronto! Christmas Eve is less than 2 weeks away and we’ve still yet to have a serious snowfall in the City… yet tons of mysterious snow men have been popping up all over town!

I found one in my neck of the woods (in-front of the Maria Shchuka Library on Eglinton West) and was instantly intrigued by it’s unusual design. A few days later I saw a couple posing in front of a similar snowman on Church St… then another in Yorkville!

The snowmen are part of a fundraiser for the Starlight Children’s Foundation Canada! Residents and visitors of Toronto are encouraged to take a photo of themselves next to the snowmen and email or text it to me@TOsnowman.com or 647-TAG-SNOW.

For every photo received – either through text or email – TorontoLand will donate $2 to the Starlight Children’s Foundation Canada, who are dedicated to improving the quality of life for children with chronic and life-threatening illnesses and life-altering injuries. The campaign runs from from Nov. 1 – Dec. 20, 2011 or until the maximum donation of $50,000 is reached. As of writing this they’ve raised over $31,500! Help reach there goals and have some fun posing next to your favorite snowman!