Posts Tagged ‘will you marry me’

Last night I was driving home along Davenport, and had the strangest thing happen to me…a billboard caught my eye!

With new online mediums such as Twitter, FaceBook and YouTube garnering my attention, I hardly ever notice print advertising. The ad was very simple, very meaningful, and very buzz worthy. Some lucky lady (or man) known only as JW was asked the big question…”Will You Marry Me?”

This morning I posted a tweet to my twitter followers asking if anyone else had seen the sign. Within seconds several people responded, one of which was @iSlutsky (also known as Matthew from BuzzBuzzHome). He not only saw the photo but also snapped a pic and posted it on his blog. Shortly after, a tweet came in from @Urban_Toronto (a popular forum for discussing projects and construction in Toronto) mentioning that the photo was now its “photo of the day”. Several others commented on it including friends in Burlington, Ottawa and downtown Toronto all wondering who these two people are. Back in the day (like 3 years ago) a billboard like that probably would have made it to the news in some form or other. Yet through one simple tweet tons of people picked up on the story much faster than before!

With the disaster that hit the people of Haiti, many traditional ways of communications were blocked. The major news outlets turned to FaceBook, Twitter and Flicr for updates from people on the ground. My point with the story is this, the old ways of doing things are changing…and fast! As @JenButson put it: “such an old style of advertising – men need to be more creative than that! ;)” I happen to like how JW was asked for marriage, but still, Jen is correct.

The same can be said for promoting your property. Long gone are the days of advertising an open house in a news paper. Mail-outs?? Forget-about-it! More and more eyes are focusing online for information. I think Realtors need more than just a website; they need avenues to promote your listing. For example, I use both “New School” and “Old School” ways to tell buyers (and the world) that your place is for sale! Now more than ever, you should be using a Realtor who embraces these mediums to sell your home.

The hunt is still on for the “Bill Board Lovers“… If you’re out there and reading this, send me an email, I’d love to hear how the proposal went!