Posts Tagged ‘marketing’


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In a City where the condo sizes keep shrinking, it’s good to know a few of the larger ones are still kicking around… In fact  not only are they still around, they are being redesigned and remodelled to look just like (if not, better) than their younger counterparts!

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Roughly three years ago, I sold a large 1200 sq.ft 2 bedroom condo to clients of mine. Returning 3 years later, my jaw dropped when I saw the transformation that took place!  The old vinyl tiles that once welcomed guests were replaced with modern ceramic tiles.  The dated closet door swapped for a much more tasteful design… long gone are the mustard coloured walls – instead a natural and lighter colour accented with baseboards outlines the main foyer.

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My eyes were instantly drawn to the gorgeous (egnireed) hardwood floors that covered the main living and dinning room areas. When they bought the place it came with carpets, which did nothing but “date” the unit.  The new floors give it a fresh look and feel great to walk on!

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Next up came the kitchen.  This is where the biggest changes took place…  Gone are the low ceilings, painted cabinets and appliances that very little life left in them.  Just like the foyer, the vinyl floors were peeled off and new ceramic tiles installed. In fact, aside from the four walls outlining the kitchen – very little of the original kitchen remains!

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The combination of the white subway tile back splash and under-mount lighting, highlight the contrast in the counter tops and stainless steel appliances!

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They really did think of everything when doing the renovation, including a breakfast bar for the mornings! When dinner rolls around, there’s a dedicated spot tucked perfectly between the main living area and kitchen.

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They even custom sowed window coverings to perfectly fit the large picture window! The dining area continues with the floors and freshly painted walls.  It also includes a walk-out to a massssssive balcony.  Measuring in at about 14 meters wide, there’s plenty of space for entertaining outside. A new “storm door” and tempered glass door with blinds have been both installed on the balcony too!

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The condo features 2 four piece bathrooms, one in the main living area and the second in the master bedroom!

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Most modern condos can boast having a washer and dryer available in the unit, but how many come with their very own room?

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And if you’re still looking for storage, there’s a pantry just off of the laundry room for towels and cleaning products!

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One feature that really drew my clients to purchase the place was it’s HUGE master bedroom! Complete with walkin closet and ensuite bathroom, you’ll find no shortage of space. Newly installed carpeting, light fixtures and even a custom book shelf have been installed in the master bedroom!
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The second bedroom is equally generous in size and offers plenty of space for a desk and storage!

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And now for the best part of the condo… the price! For $250,000 you get a fully upgraded condo that’s quick and easy to move into! Maintance fee’s at $601 a month and even includes basic cable.  At around 1200 sq.ft., that’s even cheaper than many downtown towers! There is one parking spot and one locker included in the purchase price along with the main kitchen appliances, clothes washer/dryer and all existing electric light fixtures!

The building has an outdoor pool, playground, small library and a TTC bus stop in front of the building!  If you’d like a tour of the condo, contact me… I’d love to help!

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Does your home included ELF’s? How about the GdoR?… and what about the CAC – is it included in the monthly maintenance?”

Realtors are infamous for using a slew of short forms and abbreviations, that often make listing look like cheesy classified ads in newspapers. The reason for this is that the MLS limits the amount of characters one can use to describe a home. Those in the biz, and hardcore property hunters probably know what many of these short forms mean… but for everyone else, I’ve made a little list below to help understand the lingo!

Apt – (Basement) apartment
A/C – Air Conditioner
CAC – Central Air Conditioner
Appx. – Approximate

B/I – Built In
B/I/DW – Built In Dishwasher
BKFST – Breakfast room
Bldg – Building
Brdlm – Broadloom carpeting
Bsmt – Basement

CVAC – Central Vaccum

DFT – Deal fell through
DOM – Days on Market
DR- Dining Room
Dryr – Dryer

ELFs – Electrical Light Fixtures
Exh – Exhaust

FAG – Forced Air Gas
FLRs – Floors

GdoR – Garage Door Opener Remote
GB&E – Gas Burner and Equipment

Hwt(r) – Hot Water Tank Rental

I/G – In ground

Mnths – Months

O/Looks – Over looks

Pvt – Private
Pwdr – Power Room

RREA – Registered Real Estate Agent

TBA – To be announced

W/O – Walk out

Yr – Year

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I felt as if Real Estate was starting to get really boring… again! More than text and photos, I believe the public wants to be engaged and given more than warped virtual tours and abbreviated descriptions i.e. “cndo 4 sle, ull luv it. gr8 $$$”

That’s why: From now on, all my listings will feature a video showing A LOT more than words can ever say! What’s even better is that you’ll be able to watch the video right from your mobile phone! Scan the barcode below from your phone for an example of my marketing in action!

Thinking of selling, i’d love to help…wow, i talk really fast!

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