A Bay Street crowd of 350+ looked mighty dapper October 25, in the exquisite mid-
century styled lobby of the former Imperial Oil Headquarters at 111 St. Clair West,
mingling with classic cocktails and 60’s themed food in hand for Macquarie Private
Wealth’s annual fundraising event. I was fortunate enough be in attendance at the event and got to see first hand what the last party at Imperial Plaza would look like!
Standing as a testament to Toronto’s ‘Mad Men’ era, the former Imperial Oil building
is one of the few iconic structures in the city designed in classic international style
modernism, a style of architecture that was at its height in the late 1950s. Many have
come to know the building’s stature for its dramatic two-storey polished marble lobby,
which houses the late York Wilson’s “Story of Oil” the most ambitious oil mural ever
envisioned in Canada.
Rarely used as an event space, guests of Macquarie Private Wealth had the rare
opportunity to see the building in its mid-century glory for the last time before doors
close. With a transformation already underway by developer Camrost-Felcorp, the
iconic address of 111 St. Clair West will be reintroduced to a new generation as the
prestigious new residences of Imperial Plaza.
This historic venue that represents more than 50 years of commerce in Toronto was a
perfect backdrop for the sold out crowd of financial industry guests, who were brought
back to the glorious ‘Mad Men’ era with a vintage-themed event. Cigarette girls and
white-gloved waiters served a 60′s inspired menu that included Lobster Newburg,
Beef Wellington, Oysters Rockefeller and Swedish Meatballs. While sipping on classic
vodka martinis made with Absolut Elyx, there was also an opportunity to indulge in a
quintessential fondue station featuring a variety of local cheeses.
The event featured a memorable appearance by influential hip-hop artist Maestro Fresh
Wes, who shared his own life story that tied into the evening’s fundraising efforts. He
also surprised the audience with reciting a few lines from his musical hit “ Stick to your
Through tickets, private donations, and a silent auction, the event raised close to
$150,000. As part of Macquarie’s longstanding commitment to community-building
efforts, all proceeds will be going to Big Brothers Big Sisters Toronto and The Children’s
Foundation of Guelph Wellington.
Check out more photos of from the event below: