Karma Condos Charity Promotion

October 19th, 2011

Prior to real estate, I was on a very different career path – counting beans aka Accounting. Thankfully, I realized fairly early on that it wasn’t the profession for me and dropped out to pursue Real Estate. During my studies I took an eye opening marketing course that taught me about the various methods of selling a product… Cause Related Marketing!

The concept is simple, the consumer buys a particular item or service and the business contributes a portion of the sale to a charity. Tom’s Shoes (a brand I bought and wear) has had some great success with their “One for One” campaign. For every pair of shoes purchased, they donate a new pair to a child in need. The company sells a pair of shoes, a child in need gets a new pair, and the purchaser benefits by making the concept a reality…and getting a really comfortable pair of shoes, if I may add!

Karma Condos, has started a charitable campaign of a similar nature: the developers will donate $5 to one of three local charities selected by the registrant: RonaldMcDonald House (www.rmhtoronto.org), Wellspring (www.wellspring.ca) or Sketch (www.sketch.ca). Simply register for updates on Karma condominiums at 21 Grenville and they’ll donate to one of the local charities for you.

According to the official release:

When Lifetime Developments and CentreCourt Developments dubbed their new condominium development at Yonge and College “Karma Condos”, it wasn’t just another name – it was a mission statement, and one that carries a great deal of significance.

Determined to develop a condo that cares, Karma’s efforts to do things differently starts with the registration process where, for every unique online registration at www.karmacondos.com, the developers will donate $5 to one of three local charities selected by the registrant: Ronald McDonald House (www.rmhtoronto.org), Wellspring (www.wellspring.ca) or Sketch (www.sketch.ca). ”Karma Condos has a tremendous location, great architecture, a wonderful mix of well-designed suites and great amenities,” says co-developer Andrew Hoffman, of Centre Court Developments. “But the project also reinforces our corporate and personal philosophies of supporting community and philanthropy. I believe in giving back both in terms of time and money, and we’re lucky enough to be partnered with Lifetime Developments, which shares that outlook.”

Lifetime’s Brian Brown adds that “we are in the business of building communities, and that means supporting the services and agencies that contribute positively to the communities in which we build. Ultimately, we want our developments to be remembered well beyond the date that people move into in. We want people to be proud of where they live, and how their
investment has helped improve the quality of life for many people in their neighbourhood as well.”

For Karma, Lifetime and Centre Court set out to do things differently; to develop with a social conscience, and to give as much as it gets!

After all, life’s about ‘good Karma’.

About Ronald McDonald House Toronto and Karma

To provide a “home away from home” for seriously ill children and their families to heal better together. The House offers 28 comfortably furnished family bedrooms, each with a private bathroom, a warm and inviting kitchen and dining area, common family room, playroom and free laundry facilities.

Karma’s contribution will provide the funds needed to provide a private room for much-needed rest, just steps away from the hospital. The donation will help maintain a sense of normalcy and allow parents and families to focus on what matters most- their child.

That’s good Karma.

About Wellspring and Karma

Wellspring is an innovative and growing network of community-based cancer support centres that collectively offer over 50 different programs. Wellspring provides support, coping skills, and education at no charge and without need of medical referral to individuals, family members and professional caregivers living with cancer.

Karma’s contribution to Wellspring’s Cancer Exercise Program will purchase needed equipment for the program, including a leg and arm ergometer, treadmill, rehab trainer and other specialized rehabilitation equipment for the downtown Toronto Wellspring Centre.

That’s good Karma.

About Sketch and Karma

Sketch creates opportunities for street involved and homeless people ages 15-29, to engage in the arts in a cross-discipline studio environment or in the community. At SKETCH, at-risk youth engage in Movement Arts for expression, relaxation and physical exercised.

Karma’s contribution will furnish an entire Movement Studio with specialized spring-loaded floors, full length mirrors, lighting and more, to create a safe and inspiring setting for theatre arts, martial arts, dance and meditation.

That’s good Karma.

If you’d like to purchase at Karma, I’d love to help… fill out the form below to get the process started! And spread the word about this great cause!