Fashion House Condos – from runways to hallways

July 7th, 2009

fashionhouse

Hat’s off…or rather, Fedora’s off to Freed Developments and their newest concept!! In keeping with the ‘Fashion House” theme, they’ve just announced a partnership with 11 of Canada’s top fashion designers to form “From Runway to Hallway” Each designer will have one floor’s common area to make their own. The big names lending their style are Andy The-Anh, Bustle, Jay Godfrey, Smythe, Mikhael Kale, Jeremy Laing, Joeffer Caoc, Dean Davidson, Jenny Bird, GretaFH Ju Constantine and Beckerman.

The marketing tag line is “you wear their fashion; it’s time to live their design” You’d be surprised to know how many buyers get their impression of a building based on hallway carpets! (and i don’t blame them, take a look at the leopard print at Gotham Lofts on King…I’m sure you’ll agree) By having a different design on every floor, it adds a new level of uniqueness to the condo. It’s an amazing idea and one that i hope other developers adopt!

Fashion House has already received the 2008 “Project of the Year” award from the building community and is a major step forward in revitalizing the Central King West neighbourhood within Toronto’s famed fashion district. If you’d like to strut your stuff in this luxurious project give me a call…i’d love to help!